Good SMS is short, specific and useful
You don't need to be a copywriter. Here are seven templates you can adapt in a minute. Replace the details in brackets with your own.
1. Appointment reminder
Hello [Name], this is a reminder of your appointment at [Business] on [day] at [time]. Reply or call [number] to change it.
Why it works: it saves you from empty slots and it saves the customer from forgetting.
2. Payment reminder
Hello [Name], your balance of [amount] is due on [date]. Pay by mobile money to [number/instructions]. Thank you. – [Business]
Why it works: it's polite, clear and tells the customer exactly what to do.
3. New stock or product
[Business]: new [product] has arrived. Visit us at [location] or call [number]. Open [hours].
Why it works: it gives people a reason to come in today.
4. Promotion with a deadline
[Business]: [X]% off [product] until [date] only. Show this message at the counter.
Why it works: a clear end date creates a reason to act now. Only use real deadlines.
5. Thank you after a purchase
Thank you for shopping at [Business], [Name]. We appreciate you. Questions? Call [number].
Why it works: people remember businesses that say thank you.
6. Delivery update
Hello [Name], your order [number] is on its way and should arrive by [time]. Call [number] if you're not available.
Why it works: it reduces missed deliveries and customer calls.
7. Special occasions
Happy [holiday] from all of us at [Business]. We wish you and your family a blessed day.
Why it works: not every message has to sell. It builds goodwill.
Make them better
- Use the customer's name. Personalised messages get more attention, and Yoola SMS lets you personalise each message from your list.
- Keep it under 160 characters so it costs one credit.
- Always say who you are.
- Send at a sensible time, not late at night.
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