The first thing people read
Before anyone reads your message, they see who it's from. A phone number looks like a stranger. A name they know looks like someone they can trust. That's what a sender ID does: it shows your business name instead of a number.
Good sender IDs
- Your real business name or a clear short form, such as STMARYSCH or UNITYSACCO.
- Short and easy to read. Networks limit length, so stay within it and keep it readable.
- The same name every time, so people learn to recognise you.
Sender IDs that cause problems
- Names of other companies or banks you don't own. These are rejected, and rightly so.
- Generic words like INFO or SMS, which tell the reader nothing.
- Anything that looks like a government body unless you are one.
- Names that are hard to read, with numbers and letters mixed together.
How the process works
You apply for your name inside your account. Our team registers it with the mobile networks, and you can follow the status from your dashboard. Networks may ask for supporting documents, such as proof that the business exists, so have your registration details ready. The fees and timing depend on the country, so check the sender ID page for yours.
Plan for approval time
Registration is not instant. Apply before you need it, not on the day of your campaign. Until it's approved, you can still send, but with a default sender.
One more tip
If several people in your organisation send messages, agree on one sender ID and use it everywhere. A consistent name builds the kind of trust that makes people open the next message.
Need help choosing?
Tell us your business and we'll suggest a name that's likely to be approved. Start your application from your dashboard, or message our team.
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