What bulk SMS actually costs in Kenya in 2026
Most pricing pages for bulk SMS in Kenya are either vague or buried behind a "contact sales" form. This post is the opposite: clear KES rates, how volume affects what you pay, and what networks are covered on Yoola SMS local routes.
Yoola SMS Kenya rates (KES)
Pricing is volume-based. The more you send in a month, the lower the per-message rate. There is no setup fee, no monthly subscription, and credits do not expire.
- Low volume — from KES 1.30 per SMS
- High volume (60,000+ SMS/month) — down to KES 0.95 per SMS
You only pay for messages you actually send. Top up in Kenyan Shillings via Mobile Money — no international card required.
Safaricom and Airtel Kenya
Local routes cover the networks Kenyan businesses actually use day to day:
- Safaricom — the majority of consumer and business numbers
- Airtel Kenya — full local delivery alongside Safaricom
Messages are routed through direct local connectivity, not a generic international gateway that treats Kenya as an afterthought.
What is included at every tier
- Web dashboard and free REST API
- Delivery reports (sent, delivered, failed)
- Contact import from Excel/CSV
- Custom sender ID support (subject to network rules)
- Same account if you already send in Uganda, Tanzania, Rwanda, Malawi, or Zambia
How this compares to "international" routes
If you previously sent to Kenya on a credit-based international rate, local KES pricing is usually simpler and more predictable. You see the cost in the currency you operate in, and you are not converting credits for every campaign.
Who this is for
Schools sending fee reminders, SACCOs and MFIs sending loan alerts, e-commerce sending order updates, and developers integrating OTPs — anyone who needs reliable delivery on Safaricom and Airtel without a monthly platform fee.
Get started
Create a free account, top up in KES, and send a test campaign the same day.
Full Kenya pricing: yoolasms.com/pricing?country=KE
Comments (0)