Parents × one SMS ≈ one campaign
School administrators often ask a simple question: If we message 1,000 parents once, what do we pay? Here is how to estimate using published Yoola SMS volume tiers (UGX, before thinking about VAT).
Yoola SMS volume tiers (Uganda)
- Up to 999 SMS — UGX 35/msg
- 1,000 – 9,999 — UGX 30/msg
- 10,000 – 59,999 — UGX 25/msg
- 60,000+ — UGX 20/msg
So 1,000 SMS typically falls in the UGX 30 band → about UGX 30,000 for the messages themselves. Confirm live figures on yoolasms.com/pricing and note 18% VAT rules for Uganda businesses as shown at checkout.
What is not in that number
- Branded Sender ID setup/monthly network fees (optional but recommended)
- Staff time to clean the Excel list
- Follow-up calls only to failed numbers
Compare to calling
1,000 calls at even one minute each is impossible for a small office. SMS is the realistic channel for “all parents, one notice.”
How to keep cost predictable
- Remove duplicates before send (Yoola helps on import)
- One clear SMS instead of three vague ones
- Schedule once; do not resend the whole list “just in case”
Try before the term rush
3 free SMS on signup. Top up with Mobile Money when ready.
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