Every reseller starts as a regular customer — but the two roles work very differently once you understand what's actually happening underneath.
A regular customer
Tops up credit, sends SMS at a fixed rate, and that's it. Simple, direct, no complications. Perfect if you're a single business sending your own messages.
A reseller
Also tops up credit — but instead of only sending their own messages, they create accounts for other businesses, set a rate for each one, and allocate credit from their own balance. Every message those other accounts send earns the reseller the difference between the two rates.
The practical differences
| Feature | Customer | Reseller |
|---|---|---|
| Sends own SMS | Yes | Yes |
| Manages other accounts | No | Yes |
| Sets custom rates for others | No | Yes |
| Earnings dashboard | No | Yes |
| 2FA-protected access | No | Yes |
Who should stay a customer
If you're one business sending your own promotional or transactional messages — a shop, a single school, a single church — there's no reason to become a reseller. It adds complexity you don't need.
Who should apply to become a reseller
If you already work with multiple businesses — an IT consultant, a school-software vendor, a SACCO service provider, a digital agency — reselling turns a relationship you already have into recurring income, without building anything new.
Comments (0)