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Education
160 Characters Explained: Why Your SMS Sometimes Costs More Than One Credit
Why a message of 161 characters can cost two credits, and why one emoji can change the price. A plain-language...
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Education
SMS or WhatsApp? How to Choose the Right Channel for Each Message
Both are powerful and they do different jobs. A practical guide to when SMS wins, when WhatsApp wins, and how ...
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Education
Send Responsibly: Permission, Timing and Opt-Outs in Bulk SMS
Good SMS marketing respects the people receiving it. Simple rules on permission, timing and opt-outs that prot...
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How SMEs in Zambia Use Bulk SMS to Grow Sales
13 Oct 2026