Yoola SMS Blog
Tips, guides, API tutorials, and SMS marketing insights for African businesses.
Education
SMS or WhatsApp? How to Choose the Right Channel for Each Message
Both are powerful and they do different jobs. A practical guide to when SMS wins, when WhatsApp wins, and how ...
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Tips
How to Clean Your Contact List Before Sending Bulk SMS
A messy list wastes money and hurts results. A simple checklist for fixing phone number formats, removing dupl...
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Tips
How to Choose a Sender ID That Customers Trust
Your sender ID is the first thing people see. Here's how to choose a name that gets your messages opened, and ...
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Education
160 Characters Explained: Why Your SMS Sometimes Costs More Than One Credit
Why a message of 161 characters can cost two credits, and why one emoji can change the price. A plain-language...
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Tips
7 SMS Templates Every Small Business Can Use Today
Copy, adapt and send. Seven ready-to-use SMS templates for shops, clinics, salons, schools and service busines...
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Education
Send Responsibly: Permission, Timing and Opt-Outs in Bulk SMS
Good SMS marketing respects the people receiving it. Simple rules on permission, timing and opt-outs that prot...
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Product News
Introducing the Free SMS Length & Cost Calculator
Paste your message and see how many SMS it uses and what your campaign will cost in Uganda, Kenya, Tanzania, R...
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Guides
How Many Characters Fit in One SMS?
One SMS holds 160 characters, but only 70 if you use emojis. Learn how SMS parts are counted and how to keep y...
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Tips
The Emoji and Curly Quote That Can Triple Your SMS Bill
A single emoji or curly apostrophe can switch your SMS to 70-character mode and multiply your cost. Here is ho...
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