About Yoola SMS

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About Yoola SMS — Africa's bulk SMS platform
40+
Countries Reached
🇺🇬 Born in Kampala · Serving Africa

Africa's Affordable
Bulk SMS Platform.

Yoola SMS is an Africa-focused bulk SMS platform built to give businesses across the continent — from schools in Uganda to SACCOs in Kenya to e-commerce shops in Nigeria — an affordable, reliable way to reach their customers.

We're rooted in Kampala, but our customers operate from Kenya, Tanzania, Rwanda, South Sudan, DR Congo, Ethiopia, Nigeria, Ghana, South Africa, the UAE, the UK, and 30+ other countries. One account, one top-up, one dashboard — reach customers anywhere.

  • One account → 40+ countries · MTN, Airtel, Safaricom, Vodacom + every major network
  • Top up via Mobile Money (MTN MoMo, Airtel Money, FlutterWave(Visa/MasterCard), M-Pesa coming)
  • African-based support team that knows your market
  • Pricing in local currency, no FX surprises
  • Free REST API with 9 language samples — built for African developers
  • Custom branded sender IDs on every supported network
  • Used by schools, SACCOs, churches, banks, e-commerce, NGOs across Africa
Get Started Free   Contact Sales
40+
Countries Reached
1000+
Active Businesses
99%
Delivery Rate
24/7
Always-on Platform
Our Foundation

What Drives Us Every Day

Our Mission

To make professional bulk SMS affordable and accessible to every African business — from a rural school in Uganda to a fintech startup in Lagos.

Our Vision

To be Africa's most trusted bulk SMS platform — the first name a business thinks of when they need to reach customers, anywhere on the continent.

Our Values

Honest pricing. Reliable delivery. Simple design. Responsive support. Four rules that guide every product decision we make at Yoola SMS.

Why African Businesses Choose Us

Built For How Africa Actually Works

Global SMS giants have huge budgets, but they're built for Silicon Valley, not Kampala or Nairobi. Here's what Yoola SMS does differently for businesses across Africa.

📱
Mobile Money first-class

Top up via MTN MoMo, Airtel Money — and soon M-Pesa, Orange Money, MoMo Côte d'Ivoire. The way Africa actually pays. No Visa card. No bank account. 60 seconds.

💰
Local currency pricing

Pay in UGX, MWK, ZMW, or USD for international sending — whichever works for you. No surprise FX losses when the dollar moves. Transparent rates per country, published openly.

🌍
One account, all of Africa

Send to Uganda, Kenya, Tanzania, Rwanda, DR Congo, Nigeria, Ghana, South Africa + 30 more — all from the same dashboard. International routes are enabled per account for compliance — request access, most approved within 24 hours.

💬
African support team

Real humans who understand your market, not a chatbot in California. WhatsApp, phone, email — answered in your time zone, in your language style.

⚡
We ship in days, not quarters

No 6-week ticket queues. When customers ask for a feature — new network, new currency, new payment method — we usually ship within the week.

🏦
Africa-first infrastructure

Servers and routing optimised for African networks. We understand Safaricom routing, MTN Uganda quirks, and Airtel Africa's regional setup — better than any foreign provider.

Full Local Operations

Where We're Fully Live

Local pricing, local networks, local payment methods — not just international reach. This is where we're a genuine local provider, not a pass-through.

HQ
🇺🇬
Uganda

MTN, Airtel & more. Priced in UGX from 20/msg. Our home base since day one.

LIVE
🇲🇼
Malawi

TNM & Airtel. Priced in MWK from 30/msg. Free sender ID registration.

LIVE
🇿🇲
Zambia

MTN, Airtel & Zamtel. Priced in ZMW from 0.27/msg. Free sender ID registration.

LIVE
🇰🇪
Kenya

Safaricom, Airtel & more. Priced in KES from 0.95/msg.

LIVE
🇹🇿
Tanzania

Vodacom, Airtel & more. Priced in TZS from 24/msg.

LIVE
🇷🇼
Rwanda

MTN Rwanda & Airtel. Priced in RWF from 15/msg.

International Reach

Send Beyond Our Home Markets Too

From the same dashboard you use for our six local markets — reach 40+ more countries internationally, credit-based pricing.

East & Central Africa
🇸🇸South Sudan
🇪🇹Ethiopia
🇨🇩DR Congo
🇧🇮Burundi
West & Central Africa
🇳🇬Nigeria
🇬🇭Ghana
🇨🇮Côte d'Ivoire
🇸🇳Senegal
🇨🇲Cameroon
🇧🇫Burkina Faso
🇲🇱Mali
🇧🇯Benin
🇹🇬Togo
🇬🇼Guinea-Bissau
🇬🇳Guinea
🇱🇷Liberia
Southern Africa
🇿🇦South Africa
🇿🇼Zimbabwe
🇲🇿Mozambique
🇧🇼Botswana
🇳🇦Namibia
🇸🇿Eswatini
🇱🇸Lesotho
🇦🇴Angola
🇲🇬Madagascar
North Africa
🇪🇬Egypt
🇲🇦Morocco
🇩🇿Algeria
🇹🇳Tunisia
🇱🇾Libya
🇸🇩Sudan
International — Beyond Africa
🇬🇧United Kingdom
🇺🇸United States
🇦🇪UAE
🇸🇦Saudi Arabia
🇮🇳India
🇨🇳China
🇨🇦Canada
🇦🇺Australia
🇩🇪Germany
🇫🇷France
🇮🇹Italy
🇪🇸Spain
See Full Coverage & Rates

Trusted by Businesses Across Africa

OSP Tororo CMY4 GoSente Good Ground Sseremba
Our Advantage

Why African Businesses
Choose Yoola SMS

We don't just sell SMS credits. We partner with businesses across the continent to make sure every message creates real value — for your customers, your members, and your bottom line.

Talk to Our Team
Built for African Networks

Our infrastructure is optimised for African telecom networks — MTN, Airtel, Safaricom, Vodacom, Orange, Tigo. We understand local routing better than any foreign provider.

Mobile Money — No Bank Required

Top up instantly via MTN MoMo or Airtel Money. M-Pesa, Orange Money, MoMo Côte d'Ivoire coming soon. No credit card, no FX, no friction.

Fast Delivery, All Networks

Intelligent routing reaches recipients in seconds across every supported African network. OTPs delivered in under 15 seconds — verified across MTN, Airtel, Safaricom, Vodacom.

Your Brand on Every SMS

Send under your business name (MYSCHOOL, MYBANK, NGOLAGOS) instead of a random number. Branded sender IDs available across every supported network.

Your Data Stays Safe

Contact lists and message data stored securely on Africa-aligned infrastructure. Never sold. Never shared. Opt-outs respected automatically across the platform.

SMS Routes

Two Routes for Every Message Type

📣

Promotional SMS

Configured by default for all new accounts. Send offers, promotions, event invites, and announcements. Delivered during local business hours (9 AM – 9 PM in each country).

Start Sending
🔐

Transactional SMS

For OTPs, payment alerts, order confirmations, and account notifications. Sent via our API 24 hours a day, 7 days a week. Sub-15s delivery across all African networks.

View API Docs
How It Works

From Sign-Up to Sent in Minutes

No contracts. No long forms. Four steps, and your message is on its way.

1
Create your account

Register free for your country and get 3 free SMS to try the platform. No card needed.

2
Top up in local money

Pay with Mobile Money or card in your own currency. Credits never expire.

3
Register your sender ID

Request your business name as sender ID, upload your registration documents, and we handle the telecom process.

4
Send & track

Send from the dashboard or the free API, then watch delivery reports in real time.

Our Promise

Real People. Real Prices. Real Support.

We are building the messaging company we wished existed when we started — transparent, local and easy to reach.

🏷️
Prices you can read

Every country’s rates are published openly. What you see is what you pay — no hidden fees, no surprise charges.

🤝
People who pick up

WhatsApp, phone or email — you reach a real person who understands your market, not a ticket queue.

🔒
Your data stays yours

We never sell or share your contact lists. Uploaded documents are stored privately. See how we protect you →

📈
Always improving

New networks, countries and features ship every week, shaped by what our customers ask for.

Grow With Us

Become a Yoola SMS Country Partner

We are growing country by country, with people who know their local market. If you are well connected with schools, churches, SACCOs, shops or businesses in your country, you can represent Yoola SMS locally and earn a commission on the messages your customers send.

  • A Yoola SMS presence built for your local market
  • Clear reporting on your customers and earnings
  • We run the platform, billing and second-line support
  • You focus on sales and local relationships
Talk to Us About Partnering
+256 704 487 563 yoolasms.com info@yoolasms.com
Yoola SMS is operated by OSP IT Digital Solutions, Kampala, Uganda.

Ready to Reach Customers
Across Africa?

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