Send SMS in Your Brand's Name

What a sender ID is, what it costs and how long approval takes in Uganda, Rwanda, Malawi, Zambia, Kenya and Tanzania.

Cost and time, by country

Uganda sender IDs are registered with the mobile networks, and the networks charge for it. Pick the option that matches who your customers are.

OptionSetupNetwork feeApproval time
MTN onlyUGX 50,000UGX 250,000 per month3 to 7 working days
Airtel onlyUGX 50,000UGX 250,000 once5 to 10 working days
All networksUGX 50,000UGX 500,000 per month5 to 10 working days

Amounts are network fees before 18% VAT.

Registering a sender ID in Rwanda has no network fee. Submit your request and we handle the approval.

No network fee in Rwanda

Approval times depend on the network. We confirm the expected time when you submit your request.

Registering a sender ID in Malawi has no network fee. Submit your request and we handle the approval.

No network fee in Malawi

Approval times depend on the network. We confirm the expected time when you submit your request.

Registering a sender ID in Zambia has no network fee. Submit your request and we handle the approval.

No network fee in Zambia

Approval times depend on the network. We confirm the expected time when you submit your request.

Fees and timelines for Kenya depend on the network. Tell us the name you want and we will confirm the exact cost and time before you pay anything.

Contact us for a quote.

Fees and timelines for Tanzania depend on the network. Tell us the name you want and we will confirm the exact cost and time before you pay anything.

Contact us for a quote.

How to get your sender ID

Create a free accountSign up and send your first SMS straight away.
Request your nameOpen Sender IDs in your dashboard and enter the name you want.
We submit and follow upWe send it to the network and tell you if anything else is needed.
Start sendingOnce approved, your name appears on every SMS you send.

Try a name before you request it

Up to 11 characters, letters and numbers only.
YOURNAME
Hello, your order is ready for pickup today. Thank you!

Common questions

What is a sender ID?

A sender ID is the name that appears as the sender of your SMS, for example MYSHOP instead of a phone number. It builds trust and makes people more likely to open your message.

How long can a sender ID be?

Up to 11 characters, using letters and numbers. Spaces and symbols are not reliably supported, so keep it to one short word.

Can customers reply to a sender ID?

No. A name-based sender ID is one-way. If you need replies, use a number or put a phone number in the message.

Can I use any name I want?

Every name is approved by the network, and a name can be rejected. Use your own registered business or brand name, not another company's name.

Do I need a sender ID to start?

No. You can create an account and send straight away. Register a sender ID when you want your brand on the message.

Ready to put your name on it?

Create an account, then request your sender ID from the dashboard. Questions about cost or timing? Ask us first.

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